Use the AS clause to rename a field to a label of your choice. The label is also referred to as an alias.

field_expression AS alias

Returns the field with the specified alias. The alias may be any valid identifier (a letter followed by any number of letter or digit characters) or a value in quotes. If the value of the alias contains spaces or special characters, it must be in quotes. See ADQL Expressions.

AS Clause Example

 SELECT eventTimestamp AS 'Time Stamp' FROM transactions WHERE application='yourAppName'